Library
Toolkit for VET students
Empowerment of VET students on making informed career choices in influencer careers
The Toolkit for VET students supports young people in making informed and responsible career decisions related to influencer careers and other digital professions. It focuses on developing critical understanding of the influencer profession while strengthening career management and media literacy skills. The toolkit addresses the realities of working as an influencer, including professional requirements, ethical considerations, digital presence, and long-term career sustainability.
Topics covered in the Toolkit
Understanding influencer careers and the digital labour market
Career management and informed decision-making
Media literacy and critical thinking in online environments
Personal branding and professional online behaviour
Job search strategies and career development in the digital age
The toolkit was piloted through workshops with VET students in Croatia, Germany, and Serbia to ensure relevance and practical applicability.
Download the Toolkit
Curriculum for VET educators
Empowering VET teachers and experts on career management in the influencer era
The curriculum was developed to support VET teachers, pedagogues, psychologists, and other associated experts in providing high-quality career guidance aligned with digital transformation and labour market changes. It offers structured educational content, methodologies, and practical approaches for supporting students interested in influencer careers and emerging digital professions.
Curriculum focus
Career management in digital and creative industries
Influencer careers and social media trends
Media literacy and digital competences
Educational approaches for career counselling in VET
Supporting informed, ethical, and socially responsible career choices
The curriculum served as the basis for local training courses for VET educators and experts in partner countries.
Download the Curriculum
