A new Curriculum for VET educators “Empowering teachers and experts for career management in the influencer era” has officially been published in four languages, marking an important step forward in supporting vocational education and training (VET) systems on the European level. The curriculum was developed to respond to rapid digital transformation and changing labour market trends and it equips teachers and associated experts with tools to guide young people in navigating careers in the digital and creative industries: including the increasingly popular influencer profession.
The curriculum is designed specifically for VET teachers, pedagogues, psychologists, career counsellors, and other professionals working with young people. Its goal is clear: to strengthen the capacity of educators to provide high-quality, future-oriented career guidance that reflects the realities of today’s digital world.
Responding to the “influencer era”
The curriculum addresses this shift directly. Rather than treating influencer careers as a passing trend, it approaches them as part of the broader ecosystem of digital and creative industries. It empowers educators in these topics, so they can later help students understand both the opportunities and the responsibilities that come with visibility, audience engagement, and online entrepreneurship.
Topics our Curriculum covers
The programme provides structured educational content, practical methodologies, and ready-to-use approaches that can be integrated into VET systems. Its main focus areas include:
Career management in digital and creative industries
Influencer careers and social media trends
Media literacy and digital competences
Innovative educational approaches for career counselling in VET
Supporting informed, ethical, and socially responsible career choices
Particular attention is given to strengthening ability to make informed decisions – encouraging them to critically assess online narratives about success, understand labour market realities, and reflect on long-term career sustainability.
Download the Curriculum
The curriculum is now available in four languages and can be downloaded below:
Download the Curriculum